by Tania Russell-Owen | 22nd Jun 2018
ProMo-Cymru are delighted to accept a Best Marketing Communication Award at the Wales Online Digital Awards with a campaign developed for the Meic helpline.
Butterflies is a video created for a healthy relationships campaign for the Meic helpline at the beginning of the year. Meic is the National Information, Advice and Advocacy helpline for young people in Wales. As well as regular articles on the Meic.cymru website we run specially targeted campaigns every quarter. February’s campaign, to coincide with Valentine’s Day, was on relationships, and Butterflies was the main focus of the campaign.
Sarah McCreadie, a 25-year-old spoken word artist, created and performed a special poem on the subject of relationships. We translated the poem, Mari Luz Gil-Cervanted recorded the Welsh vocals, and our creative team produced a video. The campaign ran on the Meic website, their YouTube channel, all social media channels and on the Hwb platform for schools.
The Wales Online Digital Awards was held at the Cardiff Marriott Hotel on 8th June. A lot of recognisable faces were in attendance, with key people responsible for putting Wales on the map as a place for digital excellence and innovation.
Four of the ProMo-Cymru team attended the awards: Marco Gil-Cervantes, Chief Executive; Arielle Tye, Business and Funding Manager; Dayana Del Puerto, Multimedia Producer and Director; and Augusté Poškaité, Graphic Designer.
“The talent and experience in the room was exceptional. There was a mixture of digital startups and well established, thriving digital businesses,” shares Arielle.
“As a social enterprise we felt very proud to be there. This campaign is a good example of our work, co-producing content with young people that helps other young people. This is a methodology where everyone benefits from the process.”
Chief Executive Marco added how important working with young people was on this campaign.
“For over 20 years our focus has been on co-producing successful digital communication solutions,” he explains.
“Winning this award would not have been possible without the inspirational and talented Sarah McCreadie. We were also able to capture this important message in the Welsh languge, and give thanks to Mari Luz Gil-Cervantes and Tania Russell-Owen for this.”
The last word
Sarah has already shared the inspiration behind her poem in a previous article. Unfortunately she was unable to attend the awards herself, but was keeping a close eye on Twitter. A perfect way for us to finish is by giving her the last word with the tweets she wrote on her @Girl_Like_Sarah account on the night:
“We won an award for the Butterflies poem I wrote! This is so cool! Really proud to have worked on this campaign for young people in Wales with Meic and ProMo-Cymru.”
The next Meic campaign will be on sexual health during Sexual Health Week in September. Keep an eye out for our materials going out during the week of 24 September.
Everything starts with a conversation
ProMo-Cymru works towards building positive change and lasting relationships between individuals, families and communities. Providing innovative and creative solutions through meaningful conversations and digital technology. If you’d like to discuss how our TEC Model can help your organisation then get in touch.