In 2007, youth information and services information in Cardiff was paper-based and often in language that wasn’t youth-friendly. Young people couldn’t access this info whenever they needed to and information quickly went out of date. The only information available for young people was top-down – provided by adults, often “officials”, who were often unconnected to the real needs of young people.
We took it online and then some. We created a website where young people could share their news, views, information, advice, opinions, and more. This peer-to-peer advice was underpinned by the youth information and organisations directories that could now be updated and distributed much more easily. Our youth-led Sprout Editorial Group steers our future and has a say on all sorts of content on the site.
TheSprout.co.uk is the main communication channel for young people in Cardiff and is still here after 5000 articles. It averages 10,000 monthly visits. It’s so successful at engaging with young people that it was recognised by the Welsh Government as the best model for CLIConline, a Wales-wide communication channel for young people. After TheSprout’s model was applied, CLIConline’s visits rose from 800 monthly visits to 55,000.
“ProMo-Cymru would be nothing without its staff who work tirelessly to improve the lives of young people throughout Wales. They provide young people with opportunities to shake off the apathy that plagues the youth of the 21st century and to fulfill their full potential. I believe ProMo-Cymru to be one of the key influences of my life.”
Sam Patterson, TheSprout Editorial Group, Grangetown
17 West Bute Street
10:00 – 17:00 Monday to Friday