We’ll be combining our extensive experience in service design and co-design, research, and youth work to deliver online media literacy interventions for young people with young people, as part of Ofcom’s Making Sense of Media programme. We’ll be collaborating with BGC Wales and Blaenau Gwent Youth Service.
What we’re doing
Using service design methodology, we’re gathering insights into young people’s online behaviours, knowledge, and concerns through online and in-person sessions to identify gaps in their media literacy needs.
Based on the findings, we will co-design educational activities and workshops with young people for young people to meet these needs.
Young people will help us refine and test these interventions, ensuring they align with their desired online media literacy outcomes and fit the target audience. Continuous evaluation and iteration will improve the interventions.
Finally, the refined activities and workshops will be carried out across Blaenau Gwent to provide online media literacy support to young people. ProMo will document the development process, evaluate, share resources, and distribute them through our networks and social media presence.
ProMo will act as the main delivery organisation, collaborating with Blaenau Gwent Youth Service and BGC Wales to engage young people effectively.
We will address the specific needs and challenges faced by young people in Blaenau Gwent regarding online media literacy; empowering them (and professionals) with the necessary skills and support to improve their digital experiences, promote safe and responsible online behaviour, and navigate the digital landscape effectively.
The project will empower young people by involving them in the co-design process, whilst also contributing to a wider body of Ofcom’s work assessing and evaluating media literacy initiatives and sharing best practice across the sector.
Watch this space.