Author Archives: Dan

  1. How We Claimed Our Online Presence on Facebook, TripAdvisor & Beyond

    by Dan | 18th Oct 2017

    Using Facebook as an Organisation:

    Claiming Your Online Presence

    Social media is the most popular way for people to access information about, and engage with, organisations. It is essential the information they are accessing is up-to-date and accurate, and that they can easily engage with you. In this series of short guides we aim to teach you the basics of using Facebook effectively as an organisation.

    You’re probably already on Facebook

    Even if you’ve never touched a computer, you may already have a Facebook page… or several!

    Once you’ve signed up to Facebook a good first move is to search for the name of your organisation. Why? Because it might already be there.

    You see, Facebook doesn’t wait for you to join: if people are talking about you, Facebook creates a page. Some users may also take it upon themselves to create pages and groups, particularly for venues.

    Here’s what used to show up when you searched for EVI:

    evi search for Facebook tips

    Despite the slight variation in name and detail it’s evident the places all refer to the same venue.

    Losing control

    There are a few reasons why this is problematic. For starters it’s confusing as there’s no way to know which (if any) is the official page. Unofficial pages often contain information from Wikipedia and/or input from members of the public — it’s not always reliable (Ebbw Vale is not in Chepstow). You don’t have control over what is said. As well as causing confusion, it splits your audience. By merging these pages into one it would have up to* 9,169 fans and 871 check-ins.

    * Assuming each ‘like’ is from a unique user. In reality a lot of these users had liked multiple EVI pages.

    These unofficial pages aren’t likely to be malicious. It’s far more likely they were created by people who have tagged, reviewed, or otherwise got involved in your organisation and wanted to talk about it. Let’s take a look at an unofficial page:

    It looks like this page has been created because a user has location-tagged a picture on Instagram (which is owned by Facebook). Note that the information is lacking, including a typo in the website address.

    Clear the confusion

    Fortunately it’s easy to claim unofficial pages. You can either take them over or merge them with an official page.

    Just click on ‘Is this your business?’ in the top-right corner

    A verified page shows up higher in search results and has a reassuring tick, confirming it is official. If your organisation has a listed office number then getting verified is as simple as answering the phone and typing in a code. It is definitely worth doing.

    After verifying our page and merging it with the unofficial pages, the search results look a lot better:

    Much tidier. No confusion, and a verified tick.

    Remember you don’t want to remove people’s ability to talk about your organisation; you just want it to all happen in one official place (and have the option of moderation where necessary). So make sure people can still post on the wall, tag the page, and get involved. Ultimately you want to be saying “Hey, thanks for talking about us — please continue to do so on the new, official page” rather than “we’re taking over now, beat it”.

    Do it again!

    Now that you know how to claim your online presence on Facebook, keep an eye out for other websites where you can do the same. From LinkedIn to Foursquare, there are plenty of places where people are already talking about you. Make sure you’re part of the conversation.

    This doesn’t just apply to Facebook. (Screenshot from Bing Maps)

    More Facebook Tips

    Facebook Tips: Creating A Profile Or Page


    If you found this helpful please follow us on Facebook for more tips and tricks!

    Want to learn more? Get in touch about our bespoke social media training.

  2. Facebook Tips: Creating A Profile Or Page

    by Dan | 1st May 2017

    Using Facebook as an Organisation:
    Creating a Profile or Page

    Social media is the most popular way for people to access information about, and engage with, organisations. It is essential the information they are accessing is up-to-date and accurate, and that they can easily engage with you. In this series of short guides we aim to teach you the basics of using Facebook effectively as an organisation.

    Pages and Profiles

    If you’re new to Facebook the first thing to understand is the two types of Facebook user:

    Every Facebook user has a Profile. A Profile is your online identity: it’s personal and moderately private. It’s where you list your favourite things (Likes), share your thoughts and memories, and is used to interact with others. Profiles are people.

    Dan's Facebook Page - Facebook Tips - Part 1: Creating A Profile Or Page

    A Profile

    A Page is a public presence. Think of it like your website. A Page can be about anything: a company, a product, a celebrity, a campaign… Your aim is to get people (Profiles) to Like and engage with your organisation’s Page. If this sounds confusing don’t worry: as soon as you’ve signed up to Facebook and had a play it’ll make sense.

    A Page

    Facebook used to be just Profiles. If you have an older account you might find it looks more like a person’s Profile than an organisation’s Page. Don’t worry — it’s easy to convert it into a Page. Alternatively you may want to turn it into a Professional Profile:

    Facebook Tips – Professional Facebook Profiles

    You’ll need a Profile before you can set up your company Page. For now don’t worry too much about the Profile – keep it locked down in private mode if you like, as we’ll cover that in a later chapter.

    Creating a Page

    Now it’s time to create a Page.

    Select the category that fits your organisation best

    You’ll be presented with different fields to fill in. Fill them in as reliably as possible: the more information you provide, the more interesting your page will be (for instance: providing an address will place an interactive map on your Page).

    Make it Official

    Anyone can set up a Page. One of your first priorities should be to assure visitors that this is the official Page. Upload your logo as your avatar, and find a nice wide image — preferably branded — for your cover photo. Perhaps a group photo of the staff, or something which encapsulates the work you do.

    Verify your page. This will make it show up higher in search results and place an official tick at the top.

    Embrace Featured Likes (particularly if you run multiple pages!)

    Pages can Like other Pages, and recommend up to 5 of their favourites. Go and find some partner orgs or other Pages which reflect your ethos. Click the ‘…’ button and select ‘Like as your Page’.

    Now return to your Page, open Settings, navigate to Featured and select ‘Add Featured Likes’

    Initially this can be useful in giving your audience an idea of the kind of orgs you affiliate with or are similar to. But its real value comes when you persuade others to list you as a Featured Like as it’s great, free exposure.

    Reply Promptly to Messages

    Doing so will unlock a bonus icon — but keep it up or it’ll disappear! (However you can set office hours so people know when is best to message you.)

    Once you have enough Likes you’ll also be able to choose a custom URL (e.g. www.facebook.com/myorganisation).


    Hopefully this is enough to get you started. Follow us on Facebook for more tips and tricks!

    Want to learn more? Get in touch about our bespoke social media training.

  3. How To Add Instagram To Your Boosted Posts

    by Dan | 26th Sep 2016

    Facebook’s Boosted Posts are an incredibly cost-effective way to reach a target audience, and they’ve just got even better.

    Content that you boost on Facebook can now also appear on Instagram, opening up an even wider audience without costing any extra (it takes your allocated budget and diverts some of it to Instagram, with your permission). This is well worth setting up: since adding Instagram to Meic’s posts the project saw such a huge increase in young people responding that we had to switch off mobile notifications – we went from having an average of 36 Instagram likes per month to over 2,000!

    How to set it up:

    You’ll need a Facebook Page and an Instagram account (both are free and take only a few minutes to create). To link them together go into your Facebook Page’s settings, select Instagram Adverts and log in to your Instagram account.

    connect

    Business Profiles (“What about my personal account?”)

    If you use Instagram personally you may have already tried to combine it with a professional account. Earlier versions were wrought with difficulties; even after adding multiple account support it had an annoying tendency to post to your personal Facebook.

    businessaccount

    Fortunately the latest version of the app now supports dedicated business profiles. Go to your app store and make sure Instagram’s up-to-date. Then open it up and click on the 3 dots in the top-right corner and scroll down to ‘Add Account’. Log in as (or create) your work account.

    Once you’re logged in, click the 3 dots in the corner again. Scroll down to Switch to Business Profile. Now you’re able to post to a Facebook Page instead of just a profile.

    A business profile allows you to access stats within the app

    A business profile also allows you to access stats

     

    Get Instagramming

    You’re now set up. The next time you boost an image on Facebook – provided the dimensions are okay (Instagram prefers square images) – you’ll see an additional Instagram option.

    This image is too wide, so the Instagram option doesn't appear

    This image is too wide, so the Instagram option doesn’t appear

     

    Now that we've used an image the right size, an Instagram tab appears

    Now that we’ve used an image the right size, an Instagram tab appears

     

    Make sure to include a link and some text with the image and you’re good to go!

     

    Tip: Unlike on Facebook, the boosted images won’t appear on your Instagram ‘timeline’. So remember to add content the usual way as well otherwise people won’t want to follow you.

     

    View more social media tips

  4. Wales’ helpline for children and young people: update

    by Dan | 12th May 2016

    It gives us great pleasure to announce that Meic – the national information, advice and advocacy helpline for children and young people in Wales – is entering a new phase, and we’ve launched a new animated video to celebrate and explain our role further!

    Since Meic was set up in 2011, it has dealt with nearly 30,000 contacts, covering a wide range of issues from exam stress to bullying, depression to eating disorders, and much more. Meic was the first universal advocacy helpline in the UK and is now Wales’ leading advocacy helpline for children and young people up to 25.

    Click the above to watch our new video, which further explains Meic and advocacy (Welsh version here).

    Please share with anyone who could benefit. 

    As the young person articulates in the video:

    “Meic ensures our voice is listened to and taken seriously by adviser advocates who are there for us. They give us advice and, side-by-side, we gather the information we need to do something about our situation. If we still feel we can’t do this for ourselves, they can speak on our behalf – that’s because Meic is also an advocacy helpline.”

    Furthermore, we’re excited to be expanding our reach to more children and young people through our website, which will feature “Grab the Meic” – an opportunity for children and young people to have their say, as well as through social media campaigns on key issues.

    After a recent tendering process by Welsh Government, ProMo-Cymru will continue to provide the Meic service for the next two years (until 31st March 2018) for the benefit of young people in Wales.

    Children and young people in Wales up to the age of 25 can contact Meic 8am until midnight, 7 days a week, 365 days of the year by phone (080880 23456), text (84001), instant message (www.meic.cymru) or email (help@meic.cymru).

  5. New Meic Hours

    by Dan | 8th Apr 2016

    Changes

    The revised Meic service will continue for two years (1 April 2016 to 31 March 2018). The helpline will be open 16 hours a day – reflecting the significantly reduced contact at night. The new hours are 8am – midnight.

    Young people who contact Meic via phone, text or online chat outside those hours will continue to have the option of being connected directly to Samaritans, ChildLine or NHS Direct Wales.

    We are also planning to enhance how we engage with young people across Wales; we’re expanding the website to include more news and articles and an Agony Aunt.

    What we do

    We’re pleased and proud to continue to provide advocacy, advice and information to young people in Wales every day 7 days per week for the foreseeable future by phone (080880 23456), text (84001) and Instant Message via our website.

     

  6. Nathan Wyburn @ EVI

    by Dan | 9th Mar 2016

    We’re stoked to announce that local boy Nathan Wyburn will be taking over the EVI café on Saturday!

    It’s free so come on down and have a chat with the Britain’s Got Talent star (and help us persuade him to turn the café into an art studio).

    Now over to the man himself:

    This will be my first book signing in my hometown of Ebbw Vale since the release of my book globally in December. It’s been selling extremely well on Amazon and in some stores around the country. The signing will take place at the EVI, Ebbw Vale Institute, in their cafe from 1-3pm on Saturday.

     

    It will give people the opportunity to buy the book (£15) have a chat and get it signed by myself. It’s always amazing coming back to my hometown as everyone has been so supportive over the past 5 years.

     

    Since BGT my life has turned upside down and it’s been a serious roller-coaster – but I’ve never forgotten my roots and visit my parents and family as often as possible back home. The book contains 80 of my favourite portraits using various materials ranging from toast and Marmite, Twiglets and sugar to paintings with my feet and tongue! Quotes from stars such as Stephen fry who branded his portrait “absolutely amazing” are also within the book!

     

    12837661_10207958592460167_202617279_o

    #‎NotThatKindOfArt

  7. Facebook Tips – Professional Facebook Profile

    by Dan | 22nd Feb 2016

    Nothing beats a personal touch.

    An engaging Facebook page is priceless but speaking directly to a company can feel a bit impersonal; sometimes you want to talk to an actual person.

    A professional Facebook profile is an effective and fun way to achieve this. After all, the best companies are comprised of individuals – bringing their own unique tastes, talents and experiences to the table – why not embrace that?

    Whether it’s customer service or youth work, having your name, face and favourite movie out on display can really help build trust and remind people they’re dealing with a real person.

    Here are a few tips to get you started with your professional Facebook profile.

    Add Featured Page Owners

    Feature your profile on your page and vice-versa. Now when people visit your company page they will see exactly who they’ll be talking to and have the chance to send you a friend request.

    featuredpageowners

    Branding

    Make it clear that this is a work account (particularly if you also have a personal Facebook). Ensure your profile picture and cover image are clearly branded and convey what you do.

    Arielle's branded page - Professional Facebook Profile

    Upload an Out of Office avatar to your Profile Pictures album for quick access in the future.

    ooo

    Prevent unwanted posts

    Adjust your settings so people can’t automatically tag you in posts or write on your wall. This gives you a chance to review things before they are added to your profile.

    tagging1 tagging2

    Have a disclaimer

    This could be in your About section or sent as a welcome message to new friends. It doesn’t need to be long, just something to state key things you’d like people to know such as the hours you’re likely to reply or your disclosure policies.

    Be mindful what you share

    The more personable your profile the better, but do keep in mind that you’re still representing the company. Only Like things you deem appropriate and that you want people knowing about you.

    Use separate browsers/apps

    Ensure your personal and professional Facebook profile are kept separate by using different browsers/apps for each one. There are plenty to choose from, most of them are free, and it’ll save you time and potential embarrassment.

    browsers

    And one that should be obvious…

    Have fun!

    Nobody wants to befriend a boring profile. Share some relevant content. Hell, share some irrelevant content! Use your profile as it was intended: engage with content; interact with people; join groups; post the odd selfie when you’re at an event. (If you’re stuck for a place to start you could always Like our page.)

    sharesomefun2

    Would you like to use social media to reach your audience? Get in touch with us.

    Related Blogs:

    How To Add Instagram To Your Boosted Posts

    4 Viral Hashtags That Caused A Storm This Summer

  8. Facebook Tips – Professional Facebook Names

    by Dan | 9th Feb 2016

    Updating Your Facebook Surname

     

    It seems that Facebook aren’t backing down on their (somewhat controversial) Real Name policy, which means those using professional pseudonyms will likely be required to update to their real names.

    A name can be a strong signifier that you are using a professional account. Below is a guide to changing your name while still maintaining your professional branding wherever possible.

    While this guide should help minimise confusion, this would be a really good time to double-check who can post to your profile and do a general review of security settings, as well as ensuring your pictures and profile are clearly branded. You should also be more mindful of those you accept friend requests from as some of them may have mistaken your professional profile for your personal one.

    If you would like more information on anything covered in this overview please feel free to get in touch or leave a comment below.

     

    Step 1: Open Settings

    1

     

    Step 2: Select ‘General’ and click on ‘Edit’ by your name

    2

     

    Step 3: Update your name

    While this does have to be your real name, you may wish to consider making it slightly different from your personal Facebook account (if you have one). For example I have used my full forename and a middle name (names or initials should be accepted here).

    3

    4

     

    Step 4: Preview your new name

    Again, if you have a personal Facebook, picking something that looks a little different from your personal account’s name – such as utilising a middle name or having your surname first – could be an idea.

    5

     

    Step 5: Nicknames

    Return to the Settings page and click on your name again. This time, select ‘Add or change other names’.

    6

    If you can’t see this option, you can also reach it by viewing then editing your profile and selecting ‘Details About You’.

     

    From here you can create Nicknames and/or other names you prefer to be known by. This would be a good place to enter some key identifiers, such as “Youth Worker” or the organisation you work for. You can feature one of these at the top of your profile beneath your real name. Coupled with a branded image this should make it clear to most users that you are operating in a professional capacity.

    7