Meic Helpline

meicMeic is the national advocacy, information and advice helpline for children and young people in Wales aged 0 to 25. Young people can access the service by phone, SMS text message, web based instant messenger or e-mail.

ProMo-Cymru successfully introduced a universal advocacy helpline – the first of its kind in the UK. With this success they were awarded funding from the Welsh Government and formed a consortium to oversee the continued running and development of the Meic service.

A report detailing Meic’s journey over the past 4 years has recently been published.

Download report in English.

Download report in Welsh.

Cywaith – The consortium behind Meic

ProMo-Cymru is the employer organisation of Cywaith; the management board which oversees Meic.

The other members include:

  • NYAS Cymru – the national youth and advocacy service;
  • Tros Gynnal Plant – a children’s rights charity;
  • Voices From Care – an organisation that helps young people who are or have been in local authority care;
  • Children In Wales – an umbrella organisation whose members are involved with Children and young people.

Engaging with Children and Young People Through Technology

ProMo-Cymru established an open access helpline, utilising a bespoke Virtual Call Centre which developed helpline technologies including a bilingual phone line, SMS text messaging, instant messaging facility and e-mail service.

As part of the service delivery, ProMo-Cymru also created the All Wales Advocacy Services Database which holds information on all advocacy services in Wales.

Meic’s Policies, Procedures and Training

Due to the unique nature of the Meic Helpline, ProMo-Cymru and Meic’s key stakeholders have developed a bespoke induction and training programme, to ensure staff are trained to the highest standard. This includes; advocacy, information, advice and guidance, child protection and safeguarding training, crisis intervention, Applied Suicide Intervention Skills Training, Youth Mental Health Training and a range of humanistic approaches to enable our dedicated and trained staff in dealing with a range of issues affecting children and young people in Wales today.

The Meic helpline operates to strict anonymity and confidentiality guidelines. The details of which can be found on the project website: www.meiccymru.org

What is Advocacy?

Advocacy is about helping a young person put their views across. Many young people experience informal advocacy from friends, parents and teachers as part of everyday life. There are some occasions when a young person cannot turn to friends, teachers or family and needs formal advocacy provided by organisations such as Meic.

Advocacy supports young people in difficult situations by ensuring their voice is heard, that they know their rights and have access to the same opportunities as others.

Young people can contact Meic using any of the following methods:

Phone: 080880 23456
Text: 84001
Instant Message & Website: www.meiccymru.org
E-mail: help@meiccymru.org

Meic is the national information, advice and advocacy helpline for Children and Young people in Wales aged 0 to 25. Young people can access the service by phone, SMS text message, web based instant messenger or e-mail.

ProMo-Cymru successfully ran a pilot with project partners to establish the model required to make distance Advocacy possible. With this success they were awarded funding from the Welsh Assembly Government and formed a consortium to oversee the continued running and development of the Meic service.

Cywaith – The Consortium behind Meic

Cywaith is the Consortium led by ProMo-Cymru which runs Meic. The other Members include:

  • NYAS – the National Youth and Advocacy Service;
  • Tros Gynnal – A Children Rights Charity;
  • Voices From Care – An organisation that helps young people who are or have been in local authority care;
  • Children In Wales – An umbrella organisation whose members are involved with Children and Young people.

Why is it called Meic? Meic = Meicroff = Microphone

Meic is an abbreviation of Meicroff which is Welsh for Microphone. The name was chosen with advocacy in mind as a microphone can amplify a young persons voice to make sure they are heard similar to the concept of Advocacy.

Meic IT – Engaging with Youth Through Technology

Originally tasked with just developing a phone based service, ProMo established the best way to engage with Young people was to implement a text message, web instant message and e-mail system along with the phone line. All of the contact flows through a Virtual Call Centre which allows for quick expansion and helpline advisers who can work from almost anywhere in the UK.

Due to the confidential and anonymous nature of the service, ProMo also created a bespoke and robust database as an off the shelf package did not have the functionality required for Meic. Amongst the databases functionality, the first All Wales Advocacy Services database was also created. The Advocacy Services Database is due to go online for all to access during the next phase of the project.

Meic’s Policies, Procedure and Training

With the help of its project partners, ProMo has also developed the policies and procedures that govern the Meic service to ensure that Children and Young people receive the best service possible.
ProMo and its project partners have also ensured that training in telephone and electronic communication skills, policies and procedures and the use of ICT are regularly provided to ensure the best qualified staff possible.

Meic Awareness Campaign

As well as designing the logo, ProMo, built the website and integrated the instant messenger service. As part of the marketing, ProMo also launched a national campaign by advertising Meic on the radio, via billboards and on buses as well as presenting at conferences aimed at Young people. An extensive linkbuilding campaign and Pay Per Click campaign are currently being used to extend the sites online reach.

What is Advocacy?

Advocacy is about helping a Young Person put their views across. Many Young people experience informal advocacy from friends, parents and teachers as part of everyday life. There are some occasions when a Young Person cannot access or turn to friends, teachers or family and needs formal advocacy provided by organisations such as Meic.

Advocacy supports Young people in difficult situations by ensuring their voice is heard, that they know their rights and have access to the same opportunities as others.

Young people can contact Meic by the following methods:

Phone: 080880 23456
Text: 84001
Instant Message & Website: www.meiccymru.org
E-mail: help@meiccymru.org